Downtown Reading is set to host its popular March Madness shopping event on Thursday, March 12th, brought to you by the local business community and promoted through @shoptheblock01867. For one day only, participating stores will invite shoppers to reach into a “pot of gold” at the register to reveal an instant discount of 10%, 20%, or 30% off their purchase. (Exclusions may apply—check with each individual business for details on eligible items.)
Many shops will extend their hours (often until 8:00 PM) to welcome visitors and make it easy to explore downtown while hunting for the best surprise deal.
Participating businesses include (this list is not complete and will update throughout the day):
- Whitelam Books
- Tin Bucket Shop
- The Flower Shoppe of Erics
- Goodhearts
- Aine’s Boutique
…and many more downtown favorites! Whether you’re looking for books, gifts, fashion, flowers, kids’ items, or something special, head to downtown Reading on March 12th for the fun, the savings, and the chance to support local shops.Follow @shoptheblock01867 or check individual store accounts for any updates, extended hours, or additional participants.

