Recapping Everything in Reading, MA

🌼 AprilFest 2026
2026-04-16 17:00 - 20:00 (America/New_York) | Town Common, 680 Main Street, Reading, MA, 01867, United States
We were disappointed to postpone Winterfest because there was too much snow on the Common. Full disclosure, we were not disappointed that we did not have to stand out in the sleet and freezing rain on the original date.
But we are back on track with a new date and a new name!
AprilFest 2026
Thursday, April 16 • 5–8 PM
Reading Square, Reading MA
What is AprilFest? It is our outdoor celebration of downtown Reading, created to bring the community together in a fun, family-friendly way while shining a light on the amazing local businesses that make Reading and North Reading such special places to live, work, shop, and connect.
This free community event will feature fire tables and s’mores, music, local food, beer and wine vendors, ice sculptures, shopping, dining, and more. It is a great reason to get outside, stroll downtown, support local, and make spring memories with neighbors and friends.
And if you are a local business, nonprofit, or organization, this is your chance to get seen by local customers!
Booth and sponsorship opportunities are open now.
Vendor Booths:
Members: $150
Non-Members: $200
Non-Profits: $75
Sponsorship opportunities include:
Signature Sponsor – $2,000
Custom Ice Sculpture with Your Logo – $1,750
Snow Squall Yankee Swap Sponsor – $750
Ice Sculpture Sponsor – $500
S’mores Sponsor – $350
Character Sponsor – $250
Snow Flurry Friend of Winterfest – $150
Many sponsorships include valuable visibility through event promotions, signage, media and press release mentions, booth opportunities, and direct community exposure. It is a great way to promote your business, support local families, and show your commitment to the Reading and North Reading community.
Register here to become a sponsor:
https://bit.ly/3MSK2te
Help us make AprilFest 2026 a great night for our towns, our residents, and our local business community.
Community. Connection. Collaboration.
